organization:whirlpool_corporation [Michipedia]

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====== Whirlpool Corporation ======

<WRAP right 320px>

{{:organizations:whirlpool_corporation_logo.png?300|Whirlpool Corporation Logo}}

^ Whirlpool Corporation ^
| **Organization** | Whirlpool Corporation |
| **Founded** | November 11, 1911 |
| **Type** | Public Company |
| **Headquarters** | Benton Harbor, Michigan |
| **Location** | Michigan, United States |
| **Founders** | **[[louis_upton|Louis Upton]]**, **[[emory_upton|Emory Upton]]** |
| **Industry** | Home Appliance Manufacturing |
| **Products** | Appliances, Refrigerators, Washers, Dryers, Kitchen Equipment |
| **Stock Symbol** | NYSE: WHR |
| **Website** | [www.whirlpoolcorp.com](http://www.whirlpoolcorp.com) |

{{:organizations:whirlpool_world_headquarters.jpg?300|Whirlpool Corporation World Headquarters, Benton Harbor}}

</WRAP>

**[[whirlpool_corporation|Whirlpool Corporation]]** is an American multinational home appliance manufacturer headquartered in Benton Harbor, Michigan. Founded in 1911, the company has grown into one of the world's largest producers of household appliances. Whirlpool designs, manufactures, and markets products including refrigerators, washing machines, dryers, dishwashers, ovens, and small household appliances. The corporation's history is closely tied to southwestern Michigan, where it remains one of the region's most significant employers and economic institutions. [(whirlpool>Whirlpool Corporation History. https://www.whirlpoolcorp.com)] [(britannica>Whirlpool Corporation. Encyclopaedia Britannica. https://www.britannica.com)]

===== Founding =====

The origins of Whirlpool Corporation trace to 1911, when brothers **[[louis_upton|Louis Upton]]** and **[[emory_upton|Emory Upton]]** founded the Upton Machine Company in St. Joseph, Michigan. The company initially focused on manufacturing electrically powered wringer washing machines. [(>whirlpool)]

At a time when many households still relied on manual washing methods, the new technology offered a significant improvement in convenience and efficiency. Early success allowed the company to expand production and develop additional household appliances. [(>britannica)]

===== Early Growth =====

During the 1920s, the company expanded its manufacturing operations and established a reputation for producing reliable home appliances. In 1929, Upton Machine Company merged with the Nineteen Hundred Washer Company, creating the **Nineteen Hundred Corporation**. [(>whirlpool)]

Despite economic challenges during the Great Depression, the company continued to grow and develop new products. By the mid-twentieth century, it had become a major manufacturer within the American appliance industry. [(>britannica)]

===== Adoption of the Whirlpool Name =====

In 1948, the company introduced the Whirlpool brand name for a line of automatic washing machines. The brand proved highly successful with consumers and quickly became associated with quality household appliances. [(whirlpoolhistory>Whirlpool Historical Timeline. https://www.whirlpoolcorp.com)]

Recognizing the growing strength of the brand, the corporation officially adopted the name **Whirlpool Corporation** in 1950. [(>whirlpoolhistory)]

===== Expansion and Innovation =====

Following World War II, Whirlpool benefited from rising consumer demand for household appliances. The company expanded into new product categories, including refrigerators, ranges, air conditioners, and kitchen equipment. [(>whirlpool)]

Research and product development became important components of the corporation's growth strategy. Whirlpool introduced numerous innovations intended to improve energy efficiency, convenience, reliability, and household productivity. [(>whirlpoolhistory)]

===== Global Expansion =====

Beginning in the latter half of the twentieth century, Whirlpool expanded internationally through acquisitions, partnerships, and new manufacturing facilities. The company established operations throughout North America, Europe, Latin America, Asia, and other regions. [(annualreport>Whirlpool Corporation Annual Reports. https://investors.whirlpoolcorp.com)]

Several acquisitions strengthened Whirlpool's global position, including the purchase of appliance brands and manufacturing operations in multiple countries. [(>annualreport)]

===== Brands =====

Whirlpool markets products under a variety of brand names. Major brands have included:

* **[[whirlpool|Whirlpool]]**
* **[[kitchenaid|KitchenAid]]**
* **[[maytag|Maytag]]**
* **[[amana_corporation|Amana]]**
* **[[jenn_air|JennAir]]**
* **[[gladiator_garageworks|Gladiator]]**

[(brands>Whirlpool Corporation Brand Portfolio. https://www.whirlpoolcorp.com)]

Many of these brands are widely recognized throughout North America and international markets.

===== Michigan Operations =====

Whirlpool's headquarters have remained in Benton Harbor, Michigan, for more than a century. The corporation has maintained extensive ties to the region through manufacturing, research, administration, philanthropy, and community development. [(>whirlpool)] [(bentonharbor>Benton Harbor Economic Development Resources. https://www.michigan.org)]

The company's long-term presence has made it one of the most influential private-sector organizations in southwestern Michigan. [(>bentonharbor)]

===== Economic Impact =====

As one of Michigan's largest publicly traded corporations, Whirlpool contributes significantly to employment, manufacturing activity, supply chains, and economic development. The company supports jobs both directly and indirectly through suppliers, distributors, and related industries. [(>annualreport)]

Its continued presence in Michigan reflects the state's longstanding role as a center of advanced manufacturing and industrial innovation. [(>whirlpool)]

===== Community Involvement =====

Whirlpool has supported numerous charitable, educational, and community initiatives in Benton Harbor and surrounding communities. Corporate philanthropy programs have focused on housing, education, workforce development, environmental stewardship, and community revitalization. [(foundation>Whirlpool Foundation Programs. https://www.whirlpoolcorp.com)]

These activities have strengthened the company's relationship with the region it has called home for generations. [(>foundation)]

===== Legacy =====

**[[whirlpool_corporation|Whirlpool Corporation]]** is one of Michigan's most successful industrial enterprises and one of the world's leading appliance manufacturers. From its beginnings as a small washing machine company in southwestern Michigan, Whirlpool grew into a global corporation serving millions of households around the world. [(>whirlpool)] [(>britannica)]

Its history reflects broader themes in Michigan's industrial development, including innovation, manufacturing excellence, technological advancement, and international expansion. More than a century after its founding, Whirlpool remains a prominent symbol of Michigan's manufacturing heritage and its continuing role in the global economy. [(>whirlpoolhistory)] [(>annualreport)]

===== See Also =====

* **[[louis_upton|Louis Upton]]**
* **[[emory_upton|Emory Upton]]**
* **[[kitchenaid|KitchenAid]]**
* **[[maytag|Maytag]]**
* **[[benton_harbor|Benton Harbor]]**
* **[[manufacturing_in_michigan|Manufacturing in Michigan]]**

~~REFNOTES~~

{{tag>organization whirlpool_corporation manufacturing appliances benton_harbor michigan}}